Kwathu Upgrade | MUSIC4MALAWI 2023 COHORT

We are thrilled to announce the commencement of the Kwathu Upgrade Training program, brought to you by The Music4Malawi project in partnership with the Kwathu Innovation & Creative Centre and NMN Africa. This intensive and innovative 2-month training is designed to empower music creatives with essential digital skills, branding concepts, and media content development techniques. Our aim is to equip participants with the tools they need to succeed in the modern digital landscape and create more opportunities for themselves and their clients.

Music4Malawi 2023 Cohort

Creative skills are essential for music artists for several reasons, as they play a crucial role in the creation, expression, and success of their music careers.

Here are some key ways in which creative skills are valuable for music artists:

  1. Songwriting: Creative skills are fundamental for crafting compelling lyrics and melodies. The ability to tell stories, convey emotions, and connect with the audience through lyrics is a hallmark of a successful music artist.
  2. Musical Composition: Music artists need creative skills to compose and arrange music. They must have a deep understanding of harmony, melody, rhythm, and structure to create unique and engaging compositions.
  3. Innovation: Creative skills allow music artists to innovate and experiment with different sounds, genres, and styles. Innovation can set an artist apart and attract a diverse audience.
  4. Expressiveness: Creativity enables artists to express their unique perspectives, emotions, and experiences through music. This authenticity can resonate with listeners and create a strong connection.
  5. Visual and Aesthetic Creativity: Beyond the music itself, artists often need to create visually appealing album covers, music videos, and promotional materials. Creative skills are essential in designing a distinct visual identity that complements their music.
  6. Live Performances: Creativity plays a significant role in live performances. Artists must engage the audience, create memorable stage setups, and sometimes adapt their songs for live shows. Creative stage presence can leave a lasting impact.
  7. Adaptation: The music industry is constantly evolving, and artists need creative skills to adapt to changing trends, technologies, and audience preferences. They must find new ways to stay relevant and fresh.
  8. Collaboration: Collaboration is common in the music industry, and creative skills help artists collaborate effectively with other musicians, producers, and songwriters. The ability to bring fresh ideas to a collaborative project is highly valued.
  9. Storytelling: Music is a powerful medium for storytelling. Creative skills enable artists to weave compelling narratives into their songs, creating a deeper connection with listeners.
  10. Problem Solving: In the music production process, unexpected challenges can arise. Creative thinking helps artists find solutions to technical, logistical, or creative problems that may arise during recording or production.
  11. Marketing and Branding: Building a brand and marketing music requires creative thinking. Artists must find unique ways to connect with their target audience, whether through social media, promotional events, or merchandise.
  12. Embracing Diversity: Creativity allows artists to embrace and incorporate diverse cultural influences and perspectives into their work, leading to a richer and more inclusive musical landscape.

Creative skills are the lifeblood of music artists. They enable artists to craft unique, emotionally resonant music, adapt to a dynamic industry, engage with audiences, and leave a lasting impact in a highly competitive field. Music artists who can harness their creative abilities effectively are more likely to succeed and make a meaningful contribution to the world of music.

We are incredibly excited to see our participants thrive and flourish as they embark on this transformative journey. The Kwathu Upgrade Training program promises to be an enriching experience, providing music creatives with the knowledge and skills needed to shine in a competitive digital world.

Music4Malawi, is funded by the Sound Connects Fund, an initiative by the Music In Africa Foundation (MIAF) and Goethe-Institut. The Sound Connects Fund is made possible with funding from the ACP-EU Culture Programme, a project implemented by the Secretariat of the African, Caribbean and Pacific (ACP) Group of States and funded by the European Union (EU). The Fund is also co-funded by Goethe-Institut and Siemens Stiftung.

Stay tuned for updates and success stories as our trainees progress through this empowering program. Follow us on social media for updates and announcements:

Work With Us

Want to partner on or fund one of our programmes / initiatives? We are always open to collaborations and partnerships. Contact our Chief Operation Officer; Mr. Victor Caeser Gondwe via, or give us a call(direct or WhatsApp) on +265991850749.

To keep up with the work of the Ntha Foundation, our hub the Kwathu Innovation & Creative Centre, our initiatives and our projects, follow us on social media:





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