Sales & Marketing Officer | Vacancy

WE ARE HIRING!

Join our network of communications, media and business development specialists!

We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our team.

Post: Marketing and Sales Officer

Number of positions available: 1

Position Location: Lilongwe

Post Type : Contract

Working Pattern: Full Time

Role Type: Marketing/ Corporate Support/

Overview of the job

We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies for Bien Corporation Africa and its other brands.

Summary

The purpose of this role is to oversee the Marketing department of Bien Corporation Africa, by developing marketing strategies and campaigns.

The Marketing Specialist will also be required to work closely with the Business Development Department in planning revenue generating strategies for the Company and its brands.

Reports to

Managing Director and Head of Business Development

Responsibilities, Activities & Duties

The job holder will be required to carry out the following responsibilities, activities and duties:

Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
Collaborate with other internal teams (e.g. Business Development and sales) to develop and monitor strategic marketing initiatives
Analyze and report on the performance and efficiency of campaigns
Conduct market research and analyze trends to identify new marketing opportunities
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
Write, proofread, and edit creative and technical content across different mediums
Work with external agencies and vendors to execute marketing programs
Ensure good marketing of the Hub for the services both free and paid for (for resource mobilization).

Essential Skills

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Self-motivated yet customer-focused
Strong written and verbal communication skills
Team Player
Skilled in writing and editing content with an attention to detail
Conversant with ICTs and emerging technologies

Technical requirements

A Bachelor’s degree in Marketing or a related field
Minimum of 2 years in experience in Marketing and sales
Should be well versed with all digital marketing concepts and strategies
Proficient in Marketing Research and Statistical Analysis and Content Management Systems
Strong prioritization, organization, and project management skills